Web analytics is the measurement, collection, analysis and reporting of web data for purposes of website optimization.
Sitemaps may be addressed to users or to software. Many sites have user-visible sitemaps which present a systematic view of the site.
Link building describes actions aimed at increasing the number and quality of a web page with the goal of increasing the search engine rank.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Pay-per-click is commonly associated with first-tier search engines . PPC typically bid on keyword phrases relevant to their target market.
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Traffic determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends.SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior.